Are you a creative entrepreneur, crafter, caterer, entertainer, blogger or small business owner setting yourself up (or expanding) and thinking about getting professional images for your website, promotional materials or social media? Are you looking to gain visibility, build connections and reach new clients? Are you hoping to inspire trust by helping people see the real and relatable person behind the business? If yes, then this might be for you …
As a small business owner myself I’m acutely aware of the time, energy and cost that can be invested into your service or product. Your clients or customers may only see the end result and be completely unaware of the monetary (and artistic) value behind the scenes.
I believe that honest, authentic photography for small businesses is a powerful tool to attract your customer, many of whom have an increasing desire to connect and engage. In the climate of extreme competition, having originality and photographs with character (that tell your story) can be essential in setting you apart from your competition.
So what does personal brand photography look like? If you have your own business, you are the brand – you are your biggest asset and you are far more than the logo.
It’s not just a head-shot: Because there are so many sides to you: the strategist, the grafter, the parent, the friend, the explorer, it’s important that your photographs reflect who you are in the mind of your client. If say, you have a quirky, gregarious personality, you will want your photos to reflect who you are.
Invite people behind the scenes: Creating contextual shots that tell a visual story of the business, so your potential customers can see the authenticity of what you do; your environment, the process, the tools, the materials and your skill. If you work in a casual setting and meet clients over coffee, or spend time in your studio working in an artisan trade why not capture those images in your business photographs?
How does the process work? It really depends on the package you opt for but overall my approach is simple. I always try to tell a story with my photography, demonstrating what you do or the message you’d like to get across. Some of my clients already have a good idea of what they want and others literally don’t know where to start. So, the planning process is something we do together – it’s a joint effort. I’ll often recommend my clients set up a Pinterest board to build a portfolio of images they like. This can help me understand the style of photography they are looking for and helps them to start thinking creatively. In our discussions we’ll pick up on key points, your style and your unique selling point and get to the bottom of what your business represents and translate it visually into a concept for the shoot. I can take photographs in one or multiple locations – on your premises, in your home, outdoors or on location somewhere casual.
The outcome is a range of images that can convey your personality, strengthen your message, connect with your audience and show your business in the way you envision it. Depending on your requirements I can help you create a collection of images that can be used across your website and hardcopy promotional materials as well as having a stock of images to boost your social media presence. And with so many online platforms out there, all requiring regular and new content, photographs such as these will certainly differentiate you from those alike. The main advantage is that your photographs will be personalised and relevant to your business.